Direct Golf Store
TONBRIDGE GOLF CENTRE &American Golf TOGETHER
About American Golf
"Once again, american golf is voted Best Golf Retailer by our readers. With more votes than all the competition put together, american golf is clearly making the golfing public very happy".
Today's Golfer - February 2005- Britain's biggest selling Golf Magazine. Everyone here is extremely proud and honoured that we have been voted the UK's No. 1 golf retailer every year for the past six years. However we can't - and certainly won't rest on our laurels.
Our Staff Our staff are a vital part of the success of our business. They have a passion for the game, and are eager to help you improve your game too.
We are one of the few golf retailers to implement staff training programmes in conjunction with suppliers. This means that our staff are fully up to date about the products we sell and can share their knowledge with you. They won't blind you with science, but their familiarity with our huge range ensures they can recommend the right choice for you - and they're keen to do so!!! ![]()
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![]() Today american golf occupies the number one position in Europe as the leader in specialist golf retailing. The very first ‘store’, which opened for business was in fact a garden shed purchased for £36 by Howard and Robert Bilton. It was situated at the Ashton in Makerfield golf club where they worked. This shed was the beginning of american golf. Howard and Robert expanded their business slowly but surely, forming a company called Bilton Golf Promotions in 1978, the forerunner for american golf. In 1981 they purchased their first shop on Manchester Road, Warrington, the previous owner had called his business ‘american golf’, this title was incorporated into the new trading name of American Golf Discount Centre Limited. american golf now has 70 stores across the UK and Eire and on the internet at www.americangolf.co.uk. In 1996 american golf opened a new Head Office and Distribution Centre at the Gemini Business Park in Warrington, Cheshire with 30,000 sq ft of office and distribution space. The Head Office continues to be situated at this site today. In 2004 a new era began for the business and the brand when the original owners sold their majority stake in the business to the new Management team backed by Lloyds Development Capital.
Try Before You Buy Within our high street golf stores we have full size driving bays set up for you to try all the latest equipment and at our driving ranges you can 'see it fly before you buy'. All our stores house full custom fit facilities and loft and lie machines to make on the spot adjustments to all sets that will give you the best technical chance of improving your game.
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